The Gratex Media Team has delivered one of the most distinctive moments of the recent Slovak Business Association (ZPS) congress – the public debut of Adam, a virtual spokesperson built specifically for the association's communications needs.
Created end-to-end by Gratex Media, Adam is an AI-driven avatar designed to translate ZPS's policy priorities into a modern, engaging format that resonates with members, the public, and decision-makers alike.
"Adam is not a replacement for people. He is proof that even a traditional organisation can capture attention in the digital space when it uses the right tools," noted Ján Solík, President of the Slovak Business Association.
Adam is part of a broader pilot collaboration between ZPS and Gratex International exploring how AI can strengthen advocacy work, internal processes, and member services. For the Gratex Media Team, the project marks another step in combining creative production with applied AI – turning emerging technology into communication formats that actually move audiences.
Read the full feature on TOUCHIT.sk: Združenie podnikateľov Slovenska a Gratex International testujú využitie umelej inteligencie
Watch Adam's debut speech on the Gratex International YouTube channel.
